Sole executor across multiple independent ventures and markets — owning problem discovery, outreach, landing page build, and monetisation sequencing from cold start to validated signal.
- —Ran paid validation campaigns across multiple markets from cold start; one message angle generated 97% of all leads at an 8% landing page conversion rate.
- —Executed two-sided market validation at $1.25 cost per lead, with 87.5% of respondents opting into a pilot programme.
- —Ran cold outreach with zero existing network, returning a 31% open rate and driving clear Go / Iterate / Kill decisions on every venture tested.
Boosted vendor activation by 25% and app engagement by 20% by designing automated lifecycle campaigns, CRM-integrated workflows, and optimized customer journeys.
- —Increased vendor activation rate by 25% through targeted outreach methods and improved customer retention by 12% by optimizing key customer journeys.
- —Designed in-app messaging workflows and triggered email automations, leading to a 15% uptick in resubmission rates for previously rejected vendors.
- —Launched and coordinated lifecycle campaigns that raised app engagement by 20% across both individual users and small business profiles.
Drove a 10% increase in organic traffic through on-page SEO and content across three brands, while running two-sided B2B outbound campaigns achieving a 47% open rate on a cold list.
- —Owned on-page SEO across multiple brand properties, optimizing metadata, page structure, internal linking, and copy to drive a 10% increase in organic traffic across three B2B and D2C brands.
- —Launched two-sided B2B outbound campaigns using Apollo, enriched contact data across 600+ leads, and implemented lead scoring logic that boosted targeting precision, achieving a 47% open rate on a cold list.
- —Produced blogs, newsletters, and on-page copy for three distinct brands simultaneously, maintaining consistent voice and search intent alignment across B2B and D2C audiences.
Generated over 6,000 qualified B2B leads and achieved a 15% positive response rate through data-driven outreach strategies that converted 20% of prospects into scheduled sales meetings.
- —Spearheaded a high-velocity B2B lead generation strategy, sourcing 6,000+ qualified leads using Apollo and Snov.io.
- —Authored and deployed personalized email campaigns and cold-calling scripts, achieving a 15% positive reply rate.
- —Nurtured prospects through strategic long-term engagement, converting 20%+ of qualified leads into scheduled meetings.
Generated 3,000+ social leads with a 17% reply rate and boosted brand awareness by 40% through influencer partnerships, video-first content strategies, and CRM-segmented outbound campaigns.
- —Generated 3,000+ qualified leads across Twitter and LinkedIn using targeted outbound strategies — 17% reply rate with minimal ad spend.
- —Launched a U.S.-facing brand campaign for Veryfai.io, boosting awareness by 40% through influencer partnerships.
- —Developed high-performing outreach scripts and video-first content calendars, improving engagement across touchpoints.
Studies
The “ETL for Content” Engine
Manual content creation is a bottleneck, not a workflow. I built InkDrive to eliminate it — starting from a single Python script and scaling into a full production platform.
Takes